#36

Corporate Marketing

Prompt

Should marketing in companies which produce consumer goods, like food and clothing, place emphasis on the reputation of the company or short-term strategies like discounts and special offers? Why?

해석

식품이나 의류 같은 소비재를 생산하는 기업의 마케팅은 회사의 평판에 중점을 두어야 하는가, 아니면 할인이나 특별 행사 같은 단기 전략에 중점을 두어야 하는가? 그 이유는?

Essay Guide

1Topic Expressions

marketing strategies in consumer goods companiesthe role of marketing in companies producing food and clothingmarketing approaches in the consumer goods industrythe importance of marketing in food and clothing companiesmarketing practices in companies that produce consumer goodsthe impact of marketing on companies manufacturing food and clothing

2Opinion Statements

I strongly believe that marketing in consumer goods companies should focus more on building the company's reputation rather than relying on short-term strategies.
In my opinion, emphasizing the reputation of a company is more beneficial for marketing food and clothing products than using temporary discounts and special offers.
From my perspective, long-term reputation marketing is more effective than short-term promotional tactics for companies producing consumer goods.

3Supporting Ideas

1. Building a strong company reputation creates customer trust and loyalty, which leads to sustained sales over time.

2. Short-term strategies like discounts may increase sales temporarily but often fail to establish lasting consumer relationships.

3. A good reputation differentiates a company from competitors and can justify higher prices for quality products.

4. Marketing focused on reputation supports brand recognition and positive word-of-mouth, which are crucial in competitive markets.

4Example Sentences

For example, Apple’s focus on brand reputation and quality has allowed it to maintain loyal customers despite premium prices.
For instance, the clothing brand Patagonia invests heavily in sustainability and reputation, which attracts environmentally conscious consumers.
For example, while supermarkets often use discounts to boost short-term sales, companies like Whole Foods emphasize their reputation for organic and high-quality products to retain customers.
For instance, Coca-Cola’s consistent branding and reputation have helped it remain a market leader despite many competitors offering temporary promotions.

5Essay Structure

IntroductionIntroduce the topic of marketing in consumer goods companies and clearly state your opinion on whether reputation or short-term strategies should be emphasized.

Body 1Explain why focusing on the company’s reputation is important, using examples of how it builds customer loyalty and trust.

Body 2Discuss the limitations of short-term strategies like discounts and special offers, and why they are less effective for long-term success.

ConclusionSummarize your main points and restate your opinion that marketing should prioritize the company’s reputation over short-term promotional tactics.